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Business Writing - Overview, Types, Key Principles
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WebApr 12, 2024 · Written business letters make these situations more personal and promote friendship. For this reason, they are indirect business promotion tools. Besides … As humans, we’re wired to savor anticipation. One famous study showed that people are often happier planning a vacation than they are after taking one. Scientists call the reward “anticipatory utility.” You can build up the same sort of excitement when you structure your writing. In experiments using poetry, … See more “Keep it simple.” This classic piece of writing advice stands on the most basic neuroscience research. Simplicity increases what scientists call the brain’s “processing fluency.” Short sentences, familiar words, and … See more Specifics awaken a swath of brain circuits. Think of “pelican” versus “bird.” Or “wipe” versus “clean.” In one study, the more-specific words in those pairs activated more neurons in the … See more You may think you’re more likely to persuade with logic, but no. Our brains process the emotional connotations of a word within 200 milliseconds of reading it—much faster than we understand its meaning. So when we … See more Our brains are wired to make nonstop predictions, including guessing the next word in every line of text. If your writing confirms the readers’ guess, that’s OK, though possibly a yawner. Surprise can make your message … See more WebHe has had a profound positive effect on my personal and business life in that time. Such was the level of his direct contribution to my Health, Wellness, Focus and Productivity I brought him... inbetweeners thanks phil